Storytelling in the age of AI
Sure, AI can crank out words. But do those words tell stories that invoke emotion, connect people, and build community? Or do they just check the content box?
I tell stories that
resonate and
drive engagement
for some of the world's most impactful brands:
[Your Brand Here]
Hi, there. I'm Jeff.
(content marketer | writer | editor | amateur chef)
I've toyed with words for 18 years — from edgy poetry (that wasn't very good) to restaurant criticism and articles covering SaaS trends.
The throughline? Human stories.
Yes, I've immersed myself in AI and tech — ChatGPT has been known to help me iterate on headlines, and proprietary AI tools have served up interview transcripts and messaging summaries in seconds.
But the end goal? More impactful, human-originated content that strikes the right chord with the right people.
For a closer look at my career and accomplishments, check out my LinkedIn profile.
AREAS OF EXPERTISE
18 years of writing. Here's where I've found my niche.
Technology / SaaS
Tech can be confusing. My content focuses on demystifying the jargony buzz in tech cricles. I cover everything from cloud-based sales software (ahem, Salesforce) to AI tools and content publishing software. The goal: Connects the dots between features/functionality and practical value for consumers and businesses.
Business Leadership
Corporate culture is a sticky business — there's a great deal of pressure to deliver growth while making your business a place top talent want to spend their careers. How do you lead ethically, compassionately, and thoughtfully while hitting those aggressive numbers? That's what I seek to uncover...
Food and Beverage
In a former life, I dreamed of becoming a chef. I even went to culinary school. And while life in the kitchen is not for me, my education cultivated a love of the art and science of food. For me, cooking and eating are not simply about parsing flavors on a plate; they are memories in the making.
Travel and Hospitality
Travel has always been about exploring — exploring new methods of relaxation, undiscovered places, fresh experiences. My writing in this space is all about immersion: making the reader feel like they're diving headfirst into a new adventure.
LGBTQIA+ Topics
I'm lucky to be an openly gay man. While this is only part of my identity, it allows me to engage in the LGBTQIA+ community in a unique way. The subject of my writing here is simple: How can we be a stronger, healthier, more inclusive community?
Religion
My upbringing was heavily influenced by religion — Catholicism, specifically. I even spent time in grad school studying theology. Today, I write about the intersection of religious traditions and societal change. Where do they support one another, and where do they conflict?
Read some of my recent stories.
PORTFOLIO
Inc Magazine
Topics: Business leadership, employee wellbeing, company culture, mental health
Salesforce
UX Magazine
OutFront Magazine
